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  • Behind the Scenes of the Mata Hari Video

    I am proud of what Ethan, Nick, and I made together and I look forward to the next project. I will not skate at El Mirage again though so please don’t invite me to go there.

    Written by Mark Ponce. Photos by Ethan Cochard & Nick Jones.

    In a tight time crunch, three days was all we had to film for the release video of the Loaded Mata Hari. This short time frame forced us into dealing with the hardships of the situations that arose during the shoot, no matter the circumstances.

  • Outlaw at the Snake

    Writing & Photography by Ari "Shark" Chamasmany

    It has always been a pillar of the LA skate-scape. A fabled roadway that has not only served as a benchmark for the Southern California downhill skateboarding scene, but also as a testing platform for some of the most iconic skate products to ever to grace the discipline. A hallowed stretch of asphalt that riders have journeyed the world over to skate. Something of a high bar, a slithering ribbon of road that demands respect, skill, and courage. The Snake, Lookout, Mulholland, whatever you choose to refer to it as, has come to represent a certain mark of downhill skateboarding prowess.


    Pre-race prep.
  • Out in the Streets: The Loaded Coyote "Hola Lou"

    After nearly a year of pandemic-induced hibernation we're finally starting to wake up, just in time for spring with at least one fresh new look: the Loaded Coyote Hola Lou edition.
  • Skate IDSA Presents The Great Longboard GooseChase, Vol. 1.

    Make Friends, Win Great Prizes, Promote Mental Health.

    Global Scavenger Hunt.  Runs December 18th 2020 - January 21st 2021.